Challenges Faced to Reduce ACoS

Here are some general challenges faced to reduce ACOS and strategies to overcome them:

1- High competition: One of the main challenges in reducing ACOS was high competition for keywords. Many sellers bid on the same keywords, which increases the cost per click and ACOS. To overcome this challenge, it’s crucial to conduct thorough keyword research and find less competitive, long-tail keywords that are relevant to your product.

2- Poor targeting: Another common challenge was poor targeting. The ad campaigns were not reaching the right audience, therefore the ACOS was high. To overcome this, sellers can use Amazon’s targeting options, such as product targeting, category targeting, and audience targeting, to reach the most relevant audience for their products.

3- Poor product listing: The product listing is the first point of contact for customers, and it was poorly optimized due to which ad campaigns were not generating enough sales.

Strategies to reduce ACOS and increase sales:

1- Optimized product listings: Optimized the product listings with relevant keywords, high-quality images, and compelling product descriptions A+ Content to increase visibility and attract more customers.

2- Conduct thorough keyword research: Conducted thorough keyword research to find less competitive, long-tail keywords that were relevant to our product to reduce the cost per click and ACOS.

3- Use Amazon’s targeting options: Use Amazon’s targeting options, such as product targeting, category targeting, and audience targeting, to reach the most relevant audience for our products and reduced ACOS.

4- Monitored and adjusted campaigns regularly: Monitored and adjusted the campaigns regularly to optimize performance, reduced wasteful spending, and increased sales.

5- Focused on high-converting keywords: Focused on high-converting keywords that generate the most sales and adjusted bids accordingly to maximize ROI and reduce ACOS.

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