Off Meta Sales Funnel vs. On Meta Sales Funnel

When it comes to sales funnels, there are two different approaches: on meta and off meta. Both methods have their own unique advantages and disadvantages, and choosing the right one can make a big difference in your sales success.

On Meta Sales Funnel

The on meta sales funnel is the traditional approach that most businesses use. It follows a standard model that begins with lead generation, moves on to lead nurturing, then conversion, and ends with post-sale support. This approach is called “on meta” because it follows a structured path that’s considered standard in the industry.

The on meta sales funnel is effective for many businesses because it’s a well-established system that’s proven to work. It’s easy to understand and implement, which means it can be used by businesses of all sizes and industries. However, there are some limitations to this approach.

One of the biggest drawbacks of the on meta sales funnel is that it can be rigid. It doesn’t allow for much creativity or flexibility, which can limit your ability to tailor your approach to your specific audience or situation. Additionally, the on meta sales funnel can be difficult to optimize because it’s already a well-established system, so there’s not much room for innovation.

Off Meta Sales Funnel

The off meta sales funnel, on the other hand, is a newer and more innovative approach. It’s a non-traditional model that’s more flexible and open-ended, allowing businesses to create their own unique path to conversion. This approach is called “off meta” because it deviates from the standard industry model.

The off meta sales funnel is effective for businesses that want to stand out from the competition and create a unique customer experience. It allows for more creativity and flexibility, which means businesses can tailor their approach to their specific audience and situation. Additionally, the off meta sales funnel can be easier to optimize because it’s not a well-established system, so there’s more room for innovation.

However, the off meta sales funnel also has its own set of drawbacks. Because it’s a newer and less-established approach, it can be more difficult to implement and measure. Additionally, because it’s not a standard approach, it can be more difficult to train sales and marketing teams to use it effectively.

Differences Between Off Meta and On Meta Funnels


Off Meta Sales Funnel: A sales funnel strategy that deviates from the mainstream or traditional marketing techniques, taking an unconventional approach to engage potential customers and generate leads.

On Meta Sales Funnel: A sales funnel strategy that follows established, proven marketing techniques to engage prospects and convert them into customers.


Off Meta Sales Funnel: Prioritizes creativity, experimentation, and tapping into niche markets.

On Meta Sales Funnel: Focuses on time-tested methods and strategies proven to drive results.


Off Meta Sales Funnel: Can set businesses apart from competitors, potentially leading to increased interest and higher conversion rates.

On Meta Sales Funnel: Offers a reliable, consistent approach with a higher likelihood of success, as the methods are based on proven marketing formulas.


Off Meta Sales Funnel: May be riskier, as the effectiveness of unconventional techniques is not guaranteed and can be harder to predict.

On Meta Sales Funnel: Can lead to a lack of differentiation, as many companies may be employing the same strategies and techniques, leading to a more competitive market.


Off Meta Sales Funnel: Ideal for businesses looking to stand out in a crowded, highly competitive market or targeting specific niche audiences.

On Meta Sales Funnel: Best suited for businesses entering a market with a well -established customer base and preferring a more conservative approach to marketing.

Examples of Off Meta and On Meta Sales Funnels

Off Meta Sales Funnel Examples

  • Viral marketing campaigns that rely on social media shares and word-of-mouth to generate interest and leads.
  • Interactive content, such as quizzes, games, or immersive experiences, that encourage user engagement and promote brand awareness.
  • Influencer partnerships with non-traditional or niche influencers who have a unique connection to the target audience.
  • Employing unconventional advertising mediums, such as street art, guerrilla marketing stunts, or experiential events.
  • Utilizing emerging technologies, like virtual reality or augmented reality, to create immersive and engaging customer experiences.

On Meta Sales Funnel Examples

  • Identifying and targeting high-traffic keywords with search engine optimization (SEO) strategies for improved search engine rankings and visibility.
  • Implementing a comprehensive email marketing campaign that uses segmented lists and personalized content to nurture leads and drive conversions.
  • Utilizing well-established social media platforms like Facebook, Instagram, and LinkedIn to target and engage with a broad audience through organic posts and paid advertisements.
  • Creating high-quality blog content and thought leadership articles to position the brand as an industry expert and attract potential customers.
  • Implementing a structured content marketing strategy with a mix of text, images, and videos to provide value to the target audience and encourage engagement and conversion.

Choosing the Right Sales Funnel Strategy for Your Business

Business Objectives

Identify your specific business goals and align your sales funnel strategy with those objectives. If your main priority is to stand out and build brand awareness, an off meta sales funnel may be more suitable. If your focus is on predictable and measurable results, an on meta sales funnel might be a better choice.

Target Market

Consider your target audience and the level of competition within your industry. Off meta sales funnels can be effective at reaching niche markets or in highly competitive sectors, where differentiation is crucial. On meta sales funnels tend to work well in industries with established customer bases and less competitive environments.

Budget and Resources

Evaluate the amount of resources, both financial and human, available for your sales funnel strategy. Off meta sales funnels may require a higher level of creativity and investment in unique tactics, while on meta sales funnels may be more cost-effective and easier to implement with a smaller team.

Risk Tolerance

Determine your business’s appetite for risk. Off meta sales funnels can be more uncertain and unpredictable when it comes to outcomes, while on meta sales funnels offer a more consistent and proven approach. If your business can handle greater risks in pursuit of potentially higher rewards, consider an off meta sales funnel. If a more conservative approach is desired, an on meta sales funnel may be the way to go.

Optimizing Your Sales Funnel

Once you’ve chosen the approach that’s right for your business, it’s important to optimize your sales funnel to maximize your conversion rates. Regardless of whether you choose an on meta or off meta approach, there are a few key steps you can take to optimize your sales funnel:

  1. Know Your Audience: Understanding your audience is the first step to creating an effective sales funnel. By knowing who your ideal customer is, you can tailor your approach to their specific needs and preferences.
  2. Create Compelling Content: Compelling content is key to attracting and engaging potential customers. Whether it’s blog posts, videos, or social media content, your content should be informative, engaging, and relevant to your audience.
  3. Nurture Your Leads: Once you’ve attracted potential customers, it’s important to nurture those leads by providing valuable content and building relationships. This can include email campaigns, personalized messaging, and other tactics that help keep your brand top-of-mind.
  4. Optimize Your Conversion Process: The conversion process is where the rubber meets the road, so it’s important to make it as smooth and seamless as possible. This can include optimizing your website, simplifying your checkout process, and providing exceptional customer service.
  5. Measure and Improve: Finally, it’s important to measure and improve your sales funnel over time. This can include tracking metrics like conversion rates, bounce rates, and customer satisfaction, and using that data to make continuous improvements to your approach.

By taking these steps, you can optimize your sales funnel and increase your chances of success. Whether you choose an on meta or off meta approach, the key is to understand your audience, provide compelling content, nurture your leads, optimize your conversion process, and continually measure and improve your approach.


Ultimately, your choice of sales funnel strategy should be informed by your business objectives, target market, available resources, and risk tolerance. While off meta sales funnels can provide unique opportunities for differentiation and potentially higher conversion rates, they may also pose greater risks and uncertainties.

On the other hand, on meta sales funnels offer a more reliable, time-tested approach that can be more suitable for businesses looking for predictable, proven results in less competitive markets.

It’s crucial to understand and weigh the benefits and drawbacks of each type of sales funnel before making a decision. You may also consider implementing a combination of off meta and on meta strategies to capitalize on the strengths of both approaches while mitigating their respective weaknesses. By carefully examining your business needs and choosing the appropriate sales funnel strategy, you can improve the effectiveness of your marketing efforts.

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