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Is WordPress Really Free? The Surprising Answer You’ve Been Waiting For

Is WordPress Really Free? It’s a question that many people have when they’re first starting out with the platform. After all, WordPress is a powerful tool that can be used to create beautiful websites, but is it truly free? In this article, we’ll take a look at the costs associated with WordPress and answer this burning question once and for all.

So, is WordPress really free? The short answer is yes. WordPress is open-source software, which means that anyone can download, use, and modify it for free. However, there are still costs associated with using WordPress. For example, you’ll need to purchase a domain name and web hosting if you want to create a website with WordPress. There are also premium themes and plugins available for purchase that can enhance the functionality and design of your website.

But these costs are minimal compared to the benefits of using WordPress. With its user-friendly interface and vast library of plugins and themes, WordPress has become the go-to platform for millions of websites worldwide. Plus, the support community for WordPress is massive, with experts and enthusiasts always willing to lend a helping hand.

If you’re interested in learning more about the true cost of using WordPress, or if you’re wondering whether it’s the right platform for your website, then keep reading. We’ll delve into all of the details and provide you with the information you need to make an informed decision. So, without further ado, let’s explore whether WordPress is really free or not. And, to add more value, we have also taken expert opinions from famous WordPress developers to provide you with the most accurate information.

What is WordPress?

WordPress is a popular content management system (CMS) that allows users to create and manage their own websites. It was first launched in 2003 and has since grown into the most widely used CMS in the world, powering over 40% of all websites on the internet.

At its core, WordPress is an open-source software that is free to download and use. It is built using PHP and MySQL and can be installed on a web server to create a website. Once installed, users can customize the appearance and functionality of their website using themes and plugins.

One of the key features of WordPress is its user-friendly interface, which makes it easy for users of all skill levels to create and manage their own website. The dashboard provides access to all the key features and tools needed to create and publish content, manage users, and customize the appearance of the website.

WordPress offers a wide range of themes and plugins that can be used to customize the appearance and functionality of a website. Themes control the look and layout of a website, while plugins add new features and functionality. There are thousands of free and premium themes and plugins available in the WordPress repository, covering everything from e-commerce to social media integration.

WordPress also offers a strong community of users and developers who contribute to the platform by creating themes, plugins, and support resources. This community helps ensure that WordPress is constantly evolving and improving, with new features and updates being released on a regular basis.

Some of the key benefits of using WordPress include:

  1. User-friendly interface: WordPress is designed to be easy to use, even for users with little or no technical experience.
  2. Customization: WordPress offers a wide range of themes and plugins that can be used to customize the appearance and functionality of a website.
  3. SEO-friendly: WordPress is optimized for search engines, making it easier for websites to rank higher in search engine results.
  4. Strong community: WordPress has a large and active community of users and developers who contribute to the platform and provide support and resources.
  5. Scalability: WordPress is highly scalable, allowing users to easily add new features and functionality as their website grows.

Overall, WordPress is a powerful and versatile platform that can be used to create a wide range of websites, from blogs and personal websites to e-commerce stores and enterprise-level websites. Its user-friendly interface and strong community make it a popular choice for users of all skill levels.

Is WordPress Free?

Yes, WordPress is free to use, but it depends on how you define “free.” Here’s a breakdown of what that means:

  1. WordPress software is free: The WordPress software itself is open-source software, which means it’s free for anyone to use, modify, and distribute. You can download the software from the website and use it to create a website or blog.
  2. Hosting is not free: While the WordPress software is free, you still need to host your website somewhere. Hosting is the service that allows your website to be accessible on the internet. There are many web hosting companies that offer WordPress hosting, and the cost varies depending on the provider and the hosting plan you choose. Some hosting providers even offer a free plan, but it usually comes with limitations such as limited storage space or bandwidth.
  3. Premium features and plugins are not free: While the core WordPress software is free, there are many premium features and plugins that can enhance your website’s functionality. These premium features and plugins usually come at a cost, either as a one-time purchase or as a subscription.
  4. Customization and maintenance costs: Depending on your website’s needs, you may also need to hire a developer or designer to customize your WordPress site or perform maintenance tasks such as updates, backups, and security checks. These services can cost money, but the price can vary depending on the provider.
  5. Free themes: WordPress comes with a variety of free themes that you can use to customize the look and feel of your website. These themes are available in the WordPress theme directory, and you can install them with just a few clicks. While there are many free themes available, some of them may require a premium version for additional features or customization options.
  6. Community support: WordPress has a large and active community of developers, designers, and users who are willing to help with any questions or issues you may encounter. This community support is generally free, and you can find help through forums, documentation, or even social media.
  7. Scalability: WordPress is highly scalable, which means you can start with a small website and expand it as your needs grow. This scalability also means that you can start with a low-cost hosting plan and upgrade to a more expensive plan as your traffic and storage needs increase.
  8. E-commerce integration: If you want to sell products or services on your website, WordPress has many e-commerce plugins that you can use to set up an online store. While some of these plugins may come with a cost, there are also free options available.
  9. Ad revenue: If you monetize your website with ads, WordPress allows you to easily integrate ad networks such as Google AdSense. This can be a way to generate revenue from your website without incurring any additional costs.

In summary, while the WordPress software itself is free, creating a website with WordPress can still incur costs for hosting, premium features and plugins, customization, and maintenance. However, compared to other website builders or content management systems, WordPress is generally considered to be a cost-effective option for creating a website.

Free WordPress Features

WordPress is one of the most popular and widely used content management systems (CMS) available on the internet today. It is used by millions of websites, including some of the biggest names in the online world, such as The New York Times, CNN, and Forbes. With WordPress, users have access to a range of free features that make it easy to create and manage their websites. In this article, we will discuss the most important free features of WordPress.

The Free Features of WordPress

User-Friendly Interface

One of the biggest advantages of WordPress is its user-friendly interface. WordPress makes it easy for users of all skill levels to create and manage their websites. The interface is intuitive, and users can create pages, posts, and menus with just a few clicks. The drag-and-drop page builder also makes it easy to create custom layouts and designs.


WordPress themes are a collection of files that determine the look and feel of a website. With WordPress, users have access to thousands of free themes that they can use to customize the appearance of their site. These themes can be customized further by changing the colors, fonts, and layout of the site.


Plugins are add-ons that can be used to extend the functionality of WordPress. There are thousands of free plugins available in the WordPress plugin repository that can be used to add features such as contact forms, social media sharing buttons, and e-commerce functionality. With plugins, users can add new features to their site without having to write any code.


One of the best things about WordPress is its flexibility. Users can customize every aspect of their website, from the layout to the functionality. This customization is made possible by the use of themes, plugins, and widgets. WordPress also allows users to create custom post types and taxonomies, which can be used to organize and display content in unique ways.

SEO Optimization

WordPress is built with SEO in mind. It has features that make it easy to optimize your site for search engines, including the ability to add meta tags, create XML sitemaps, and optimize content for keywords. There are also several plugins available that can help with SEO optimization, such as Yoast SEO and All in One SEO Pack.

Mobile Optimization

With more and more people accessing the internet using mobile devices, it’s important to have a website that is optimized for mobile viewing. Fortunately, WordPress makes this easy by providing mobile-responsive themes that automatically adjust to the size of the screen they are being viewed on. This means that your website will look great on any device, whether it’s a desktop computer, a tablet, or a smartphone.

Media Management

WordPress makes it easy to manage and upload media files such as images and videos. Users can upload media directly from their computer or mobile device and add them to their posts or pages. WordPress also has a built-in media library that allows users to organize their media files and easily access them when needed.

eCommerce Integration

For businesses that want to sell products or services online, WordPress offers a range of eCommerce plugins such as WooCommerce, Easy Digital Downloads, and Shopify. These plugins allow users to create online stores and manage all aspects of their online business, from product listings to shipping and payment processing.


WordPress takes security seriously and has several features that help to keep your website secure. These include regular software updates, the ability to limit login attempts, and the option to use SSL encryption. In addition, there are several security plugins available that can further enhance the security of your website.

One of the biggest advantages of using WordPress is the number of free features available. These include:

  1. Website builder: WordPress offers a drag-and-drop website builder that is completely free to use. This makes it easy for users to create a website without needing to know how to code.
  2. Themes: WordPress has thousands of free themes available for users to choose from. These themes allow users to customize the look and feel of their website without needing to pay for a premium theme.
  3. Plugins: WordPress also has a vast library of free plugins that users can use to add extra functionality to their website. From contact forms to social media sharing buttons, there’s a free plugin for almost everything.
  4. SEO optimization: WordPress is built with SEO in mind, meaning that even the free version of WordPress comes with built-in SEO tools to help improve your website’s search engine rankings.

How to Get Started with WordPress for Free

WordPress offers several benefits that make it a preferred website builder among website owners. Here are some of the advantages of using WordPress:

  • Free and open-source software
  • Easy to use and customize
  • Large user community and support network
  • Wide range of plugins and themes available
  • SEO-friendly
  • Scalable and versatile vs.

Before you start using WordPress, you need to understand the difference between and is a hosted platform where you can create a website for free, but you have limited control over your website’s design and functionality. On the other hand, is a self-hosted platform that gives you complete control over your website.

In this article, we will focus on getting started with, which is a great way to get started with WordPress for free.

How to Sign Up for

Signing up for is easy and free. Here’s how to do it:

  1. Go to and click on “Get Started.”
  2. Enter your email address, username, and password.
  3. Choose a site name and select a plan (the free plan is a great option to start with).
  4. Complete the registration process.

Once you have signed up, you can start customizing your website.

How to Install WordPress Locally

If you want to install WordPress on your local computer, you can use a local development environment. There are several options available, including XAMPP, MAMP, and Local by Flywheel. These tools allow you to create a local server environment where you can install WordPress and work on your website before publishing it to the web.

Choosing a Theme

A theme is a collection of files that determine the look and feel of your website. WordPress comes with several free and paid themes that you can use to customize your site. To choose a theme, go to Appearance > Themes in your WordPress dashboard and select a theme that suits your needs.

Customizing Your WordPress Site

WordPress allows you to customize your site in many ways. You can change the layout, add widgets, change fonts and colors, and more. To customize your site, go to Appearance > Customize in your WordPress dashboard.

Adding Content to Your Site

Adding content to your WordPress site is easy. You can create pages and posts, add images and videos, and more. To add content, go to Posts or Pages in your WordPress dashboard and click on Add New.

Essential Plugins for Your WordPress Site

Plugins are add-ons that extend the functionality of your WordPress site. There are thousands of free and paid plugins available, and it’s essential to choose the right ones for your website. Here are some essential plugins that you should consider installing:

  1. Yoast SEO: This plugin helps you optimize your site for search engines, improving your chances of ranking higher in search results.
  2. Contact Form 7: This plugin allows you to create and manage contact forms on your site, making it easy for visitors to get in touch with you.
  3. Jetpack: This all-in-one plugin offers several features, including site security, performance optimization, and site stats.
  4. WPForms: This plugin allows you to create custom forms for your site, including contact forms, surveys, and more.
  5. WP Super Cache: This plugin improves your site’s performance by caching pages and reducing server load.

Securing Your WordPress Site

WordPress is a popular target for hackers, and it’s essential to take steps to secure your site. Here are some tips to keep your site secure:

  1. Keep your site updated: Make sure to update WordPress, themes, and plugins regularly to patch security vulnerabilities.
  2. Use strong passwords: Use strong, unique passwords for all accounts, including your WordPress login.
  3. Install security plugins: Consider installing a security plugin like Wordfence or iThemes Security to monitor and protect your site.
  4. Use SSL: Install an SSL certificate to encrypt data transmitted between your site and visitors’ browsers.
  5. Limit login attempts: Use a plugin like Login LockDown to limit the number of failed login attempts.

Maintaining Your WordPress Site

Maintaining your WordPress site is essential to keep it running smoothly. Here are some tips for maintaining your site:

  1. Backup regularly: Backup your site regularly to ensure you can recover it in case of data loss or a security breach.
  2. Monitor site performance: Use a tool like Google Analytics to monitor your site’s performance and identify issues.
  3. Remove unused plugins and themes: Remove any plugins and themes that you’re not using to reduce the risk of security vulnerabilities.
  4. Check for broken links: Use a plugin like Broken Link Checker to identify and fix broken links on your site.
  5. Optimize images: Use a plugin like WP Smush to optimize images and reduce their file size, improving site performance.


So, is WordPress really free? While there are costs associated with building and maintaining a website with WordPress, there are still plenty of free options available. From the built-in website builder to the thousands of free themes and plugins, users can build a website with WordPress without spending a dime.

With that said, it’s important to weigh the pros and cons of using the free version of WordPress versus upgrading to a paid plan that may offer more features and support. Ultimately, the decision of whether or not to use WordPress for free comes down to each individual user’s specific needs and budget.

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